Keep Up

We worked with ManvsMachine to create this all CG spot for Honda. A fast paced reading TVC with a great creative behind it from Wieden + Kennedy.

Our role was to carefully recreate the infamous salt flats at Bonneville, a renowned proving ground for the pursuit of speed. We used the built 360 environment as our platform to place and animate a range of Honda products which became the main features in this vast custom constructed landscape.

The challenge here was to ensure this was a compelling and convincing motion piece in a widely recognised setting. Much of this came down to the detailing in the smoke and debris simulations generated here in the studio.


  • Client: Honda
  • Director ManvsMachine
  • Production Company: Friend
  • VFX Supervisor: Mike Merron
  • Lead 3D Artist: Simon Reeves
  • 3D Artists: Matt Chandler, Arvid Niklasson, Martin Gunnarsson, Tim Woods, Maurizio DeAngelis
  • Lead 2D Artist: Fabio Zaveti
  • 2D Artists: Oscar Tornisca, Jenn Epstein
  • Design/Graphics: ManvsMachine
  • Music & Sound Company: Wah Wah
  • Mix Company: Factory

Process Film