Apple TV MLS

Leagues Cup

The Leagues Cup brings together clubs from Major League Soccer and Mexico’s Liga MX in an intense, high-stakes tournament. For the 2025 season Apple TV set out to build anticipation with a bold campaign that could capture the drama and energy of these two football worlds coming together.

Working with director Raman Djafari of BlinkInk we pitched and produced motion and stills teaser spots for Apple TV. Working entirely in CGI, our team handled the full build and animation, incorporating VFX simulations, RBD, smoke, cloth and other effects to create scenes charged with energy and tension.

To honour the players as icons of this moment, we carried out full 3D photogrammetry scans of 16 featured athletes at our friends at FBFX. Their likenesses were digitally sculpted, and then processed into intricate terracotta mosaic statues in Houdini. A symbol of the raw power of the two leagues meeting head-on.

Read more on Apple’s newsroom

Credits

  • Client Apple TV
  • Director Raman Djafari
  • Prod Co. BlinkInk
  • Colour Grading Analog Studio
  • Executive Producer Federica Omodei
  • 3D Lead Jasper Corker-Marin
  • 2D Lead Giuseppina Cataldo
  • 3D Artists Justin Auger, Nil Lopez Ravetllat, Ion Oprea, Dario Muñoz Ortiz, Kris Farr
  • 2D Compositors Valentina Bartiromo, Bruno Badac, Aaron Paul
  • 3D Modellers Maurizio De Angelis, Neil Jones, Joe Trimby
  • Head of 2D Fabio Zaveti
  • Head of 3D Mark Jackson
  • VFX Supervisor Simon Reeves