Coca Cola – Energy

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Coca Cola have released their first Energy drink into the market with Coke Energy.

Working with Not to Scale and Ogilvy UK we designed and directed a contagious world where energy is passed between dancers.
The performers were scanned and rigged before performing in a motion capture studio to give an authentic, music video feeling to dance and camera work.

The spot will be run globally across all media

Credits

  • Client Coke
  • Agency Ogilvy
  • Production Not to scale
  • VFX Producers Matthew Shannon, Rose Nicholson
  • Designers Mike Merron, Matt Chandler
  • 2D Artists Fabio Zaveti, Thiago Vilas Boas, AndrĂ© Dias
  • 3D Artists Matt Chandler, Mark Jackson, Ameen Abbas, Tim Phillips