Yamaha Brand Imagery

We were invited by our friends at ZAG to work closely with them on the key imagery for the rebrand of the world’s largest instrument and musical equipment company, Yamaha. 

To develop unique digital art was a for each of the master brands platforms, we worked closely with ZAG to understand how they were shaping the brands perception with their Making Waves campaign and master rebrand

Over a period of design exploration and refinement we developed unique simulated digital art work for moving images and print application. All images were rendered at 48,000 pixels wide to allow Yamaha to zoom and crop into the art for application across all media – from billboards to Instagram. 

We love this type of project, thanks ZAG and thanks Yamaha.

Credits

  • Creative Director Arvid Niklasson
  • Lead 3d Matt Chandler
  • 3d artists Mark Jackson
  • Lead 2d Fabio Zaveti
  • Producer Rose Nicholson

Project Images

Process Film